At this point in our digital consultancy service we have all the information and insights we require to determine the set of digital initiatives that would collectively realize your digital vision, as well as their priorities, milestones and their expected outcomes.
A Business-Wide Digital Transformation Initiative
Because a proper digital transformation entails an enterprise-wide efforts, the set of digital initiatives will cut across many areas/departments of the organizations, depending on the scope of the proposed digital vision.
These areas may includes marketing, sales, products, support, IT, HR, finance, etc.
More Than A Technology Project
Each of these initiatives are defined around the core pillars of people, process and technology. Although the technology component usually elicits the greater attention, technology alone does not bring any significant benefits.
The human and processes capabilities are equally important to use the technology effectively and efficiently.
The Digital Strategy Dictates the needed Digital Initiatives
At the end of this phase, we will deliver to you an integrated, phased Digital Strategy Framework / Roadmap that is ready for you to start implementing. This framework includes all required digital initiatives (projects), their priorities, milestones, and expected time-lines and outcomes.
These digital initiatives comprises a collection of distinct but integrated point digital solutions, that together would realize your digital vision. Possible digital solutions initiative could include:
- Social Media
- Data & Analytics
- Digital Experience (UX/UI)
The Whole is Greater than the Sum of the Parts
Although each of these point solutions can be implemented independent of any overarching digital strategy, the benefits would be less than spectacular. This will miss the whole point of digital transformation: competitive advantage through superior customer experience, optimum operational efficiency and maximum business value.
These digital initiatives are not merely a technology agendas, but a fine-tuned alignment of technology with the right processes and the expertise needed to utilize them most successfully.